A/B Testing, in the context of WordPress and web development, is a method used to compare two versions of a webpage or element to determine which performs better in terms of user engagement and conversion rates. By leveraging plug-ins and tools specifically designed for WordPress, marketers and developers can optimize their websites by analyzing data-driven results, enhancing SEO efforts, and improving overall user experience. This technique is critical in digital marketing and technology, as it provides empirical evidence to support design and content decisions, ultimately driving higher ROI and customer satisfaction.
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