An "Abandoned Cart" refers to an e-commerce scenario where a potential customer adds items to their online shopping cart but leaves the website without completing the purchase. In the context of WordPress and web development, plugins and tools are available to track and analyze these abandoned carts, allowing businesses to implement retargeting strategies and optimize the user experience to boost conversion rates. From a marketing and SEO perspective, addressing abandoned carts effectively can significantly enhance customer retention and drive sales by leveraging personalized email campaigns and targeted promotions.
Shopping Cart