Accessibility features in the context of WordPress and web development refer to design and functionality elements that ensure websites are usable by individuals with disabilities, such as screen reader compatibility, keyboard navigation, and alt text for images. These features are crucial for enhancing user experience and are increasingly emphasized by search engines, impacting SEO by improving site reach and compliance with accessibility standards like WCAG. Implementing accessibility features not only broadens audience engagement but also aligns with best practices in digital marketing, promoting inclusivity and potentially boosting conversion rates.
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