AI chatbots are sophisticated programs designed to simulate human-like interactions, often integrated into WordPress websites to enhance user engagement and streamline customer service. In web development and marketing, these chatbots leverage natural language processing to provide personalized experiences, assist with lead generation, and improve conversion rates. By optimizing user interactions and providing real-time support, AI chatbots also contribute positively to SEO by increasing user retention and reducing bounce rates, ultimately enhancing the overall effectiveness of digital marketing strategies.
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