Analytics in the context of WordPress and web development refers to the systematic computational analysis of data generated from a website to track user behavior, measure performance, and inform strategic decisions. By leveraging powerful tools such as Google Analytics and WordPress plugins, web developers and marketers can gain insights into traffic sources, user engagement, and conversion rates, which are crucial for enhancing SEO strategies and optimizing content for target audiences. This data-driven approach enables businesses to refine their digital marketing efforts, improve user experience, and ultimately drive growth and success in the competitive online landscape.
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