API Keys are unique identifiers used in web development to authenticate and authorize requests between applications, particularly in scenarios like integrating third-party services with WordPress websites. In the context of WordPress and SEO, API Keys are crucial for enabling seamless communication with plugins and external platforms, such as Google Analytics or SEO tools, to enhance website functionality, monitor performance, and optimize content strategy. By securely managing API Keys, developers and marketers ensure data integrity and enhance the overall user experience on the web.
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