Background gradients in WordPress and web development refer to the smooth transition between two or more colors in the background of a webpage, enhancing visual appeal and user engagement. These gradients can be implemented using CSS, offering designers flexibility in creating dynamic and aesthetically pleasing websites that capture user interest, which is essential for effective marketing and SEO strategies. By using background gradients, web developers can improve a site's visual hierarchy and draw attention to key content, thus contributing to a better user experience and potentially improving search engine rankings.
