In the context of WordPress and web development, a "Backup" refers to the creation of copies of databases, files, and other critical website components to ensure data recovery in case of system failure, cyber-attacks, or accidental deletions. Regularly performing backups is crucial for maintaining website integrity, optimizing SEO by preventing data loss, and ensuring business continuity in the digital marketing landscape. Utilizing reliable backup plugins or automated solutions can safeguard your WordPress site, enhancing overall security and operational resilience.
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