Behavioral targeting is a digital marketing strategy that involves collecting data on users' online activities, such as pages visited and time spent on site, to deliver personalized content and advertisements. In the context of WordPress and web development, plugins and tools can be integrated to track user behavior, enabling website owners to enhance user experience and improve conversion rates by tailoring content to individual preferences. This approach not only boosts engagement but also complements SEO efforts by increasing relevancy and user satisfaction.
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