Bounce Rate is a critical metric in web analytics, particularly for WordPress site owners and marketers, that measures the percentage of visitors who navigate away from a website after viewing only one page. In the context of web development and SEO, a high bounce rate can indicate issues with site usability, irrelevant content, or poor user experience, prompting the need for optimization strategies to improve visitor engagement and retention. Understanding and managing bounce rate is essential for enhancing website performance, boosting search engine rankings, and achieving marketing objectives.
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