In the context of WordPress and web development, a cache refers to a technology that stores copies of files or data to reduce server load and decrease webpage load times, significantly enhancing user experience and SEO performance. By utilizing caching plugins, WordPress sites can serve static versions of pages to visitors, thereby improving site speed and search engine rankings, which are crucial for effective digital marketing strategies. Efficient caching not only optimizes resource usage but also ensures faster content delivery, contributing to better engagement and conversion rates.
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