Cart Abandonment refers to the phenomenon where potential customers initiate a purchase by adding products to their online shopping cart but leave the website before completing the transaction. In the context of WordPress and web development, addressing cart abandonment involves optimizing the user experience through responsive design, seamless checkout processes, and implementing plugins that offer features like exit-intent popups or automated email reminders. From a marketing and SEO perspective, reducing cart abandonment is crucial for improving conversion rates, enhancing customer retention, and increasing overall sales, often by leveraging data analytics to identify drop-off points and refine strategies accordingly.
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