Cash on Delivery (COD) is a payment method where customers pay for a product at the time of delivery rather than in advance, which can be integrated into WordPress eCommerce sites using plugins like WooCommerce. In web development, enabling COD involves configuring payment gateways and modifying checkout processes to accommodate real-time payment verification, enhancing user experience and trust. By offering COD, businesses can optimize their marketing strategies to target customers wary of online transactions, potentially improving conversion rates and reducing cart abandonment, thereby boosting SEO performance through increased site engagement and sales.
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