In the context of WordPress and web development, "Checkout" refers to the crucial stage in an e-commerce transaction where a customer finalizes their purchase by providing payment and shipping information. Optimizing the checkout process is essential for reducing cart abandonment, enhancing user experience, and improving conversion rates, as streamlined and secure checkout systems can significantly impact a website's performance and SEO rankings. Integrating features such as multiple payment gateways, guest checkout options, and mobile-friendly designs into WordPress sites can further enhance the checkout experience, aligning with best practices in digital marketing and conversion optimization.
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