Content testing is a strategic process in web development and digital marketing that involves evaluating the effectiveness and user engagement of website content, including text, images, and multimedia, to enhance user experience and improve SEO performance. In the context of WordPress, this can involve A/B testing plugins or analytics tools to assess how different content variations impact visitor interaction and conversion rates, thereby informing data-driven optimizations. By analyzing metrics such as bounce rates, time on page, and social sharing, content testing ensures that digital assets align with audience needs and marketing goals, ultimately boosting site visibility and engagement.
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