A conversion path in the context of WordPress and web development refers to the sequence of steps a user takes on a website to complete a desired action, such as making a purchase or signing up for a newsletter. This journey typically involves multiple touchpoints, including landing pages, call-to-action buttons, and forms, all strategically designed and optimized for search engines to enhance user experience and increase conversion rates. Effective management of conversion paths is crucial for digital marketing and SEO strategies, as it helps in analyzing user behavior, improving site design, and ultimately boosting business objectives.
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