Coupons in the context of WordPress and web development refer to digital codes or vouchers that offer discounts or special deals, integrated into e-commerce platforms through plugins like WooCommerce. These tools not only enhance user engagement and conversion rates but also play a critical role in marketing strategies by driving traffic and boosting SEO through targeted promotions and improved user experience. Leveraging coupons effectively can result in increased sales and customer loyalty, making them an essential component of modern digital marketing and e-commerce strategies.
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