Custom animations in the context of WordPress and web development refer to tailored motion effects created using CSS, JavaScript, or libraries like GSAP to enhance user interface interactions and improve user engagement on websites. These animations can significantly boost marketing efforts by drawing attention to key content, improving user experience, and reducing bounce rates, which in turn can positively impact SEO by increasing the time users spend on a page. Implementing custom animations must be done judiciously to ensure fast loading times and maintain website performance, crucial factors for both user satisfaction and search engine rankings.
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