Custom Checkout Fields in WordPress refer to personalized input fields added to the checkout page of an e-commerce site, typically using plugins like WooCommerce. These fields are pivotal in web development and marketing as they allow businesses to gather specific customer information, tailor the purchasing experience, and enhance data collection for improved customer segmentation and targeted marketing strategies. By optimizing these fields for SEO, businesses can also improve user engagement and conversion rates, ultimately enhancing the overall digital experience and search engine rankings.
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