Custom fonts in the context of WordPress and web development refer to unique typography styles that are specifically chosen or created to enhance a website's aesthetic and brand identity, beyond the standard web-safe fonts. Implementing custom fonts can significantly impact user experience and SEO by improving readability and engagement, while also allowing for consistent branding across digital platforms. Leveraging tools like CSS or WordPress plugins, developers can seamlessly integrate these fonts, ensuring they are optimized for performance and accessibility, which is crucial for effective marketing and search engine optimization.
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