In WordPress, a Custom Menu is a user-defined navigation menu that allows website owners to strategically organize and display links to specific pages, categories, or external URLs, enhancing both user experience and site structure. By utilizing custom menus, web developers and marketers can improve SEO performance through better site navigation, ensuring that search engines can efficiently crawl and index the website. This functionality enables greater flexibility in website design and content management, aligning with branding and marketing goals.
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