Custom Metadata in WordPress refers to additional data fields that developers can create to store and manage specific information for posts, pages, or custom post types, enhancing the functionality and customization of a website. This feature is pivotal in web development and SEO as it allows for the organization and retrieval of content in a structured manner, facilitating better search engine indexing and more personalized content delivery. By utilizing custom metadata, marketers and developers can tailor website experiences to target audiences, improve content relevance, and drive engagement.
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