In WordPress, a Custom Post Type (CPT) is a versatile content structure that allows developers to create and manage unique content types beyond the default posts and pages, enhancing the platform’s functionality for specific needs such as portfolios, testimonials, or products. By leveraging Custom Post Types, web developers and marketers can optimize their sites for SEO by organizing content more effectively, improving user experience, and tailoring metadata for search engines. This adaptability makes CPTs a powerful tool in web development and digital marketing strategies, enabling precise content management and targeted audience engagement.
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