Customer Journey Mapping is a strategic visualization tool used in WordPress web development and digital marketing to outline and analyze the touchpoints a customer interacts with on a website, from initial awareness to final conversion. By integrating this approach, developers and marketers can enhance user experience and SEO performance by identifying friction points and optimizing content, design, and functionality to align with customer expectations and search engine algorithms. This process is crucial for creating personalized, data-driven strategies that improve customer satisfaction and increase conversion rates on WordPress sites.
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