In the context of WordPress and web development, 'Discounts' refer to promotional pricing strategies implemented via plugins or custom code to reduce the cost of products or services on an e-commerce site, enhancing user engagement and conversion rates. By strategically integrating discounts, marketers can leverage SEO best practices to attract more traffic and improve search engine rankings, as they create a sense of urgency and exclusivity that can drive consumer action. These discounts are often managed through WordPress plugins like WooCommerce, which offer flexible options for setting percentage-off, fixed amount, or time-limited offers, ultimately optimizing the customer journey and boosting sales performance.
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