Email personalization is a targeted marketing strategy that tailors email content to individual subscribers based on their preferences, behaviors, and interactions, enhancing user engagement and conversion rates. In the context of WordPress and web development, plugins and tools like Mailchimp or HubSpot integrate seamlessly to automate and optimize personalized email campaigns, leveraging data analytics to deliver relevant content. By improving user experience and relevance, email personalization also contributes positively to SEO efforts, as it encourages higher click-through rates and reduces bounce rates, signaling search engines about valuable user engagement.
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