Exit-intent popups are strategic marketing tools used in web development, particularly on WordPress sites, to detect when a user is about to leave a webpage and present them with a targeted message or offer aimed at boosting conversions. Leveraging advanced cursor tracking technology, these popups enhance user engagement by encouraging actions like newsletter signups or special promotions, thereby improving SEO performance by potentially reducing bounce rates. Integrating exit-intent popups into WordPress is facilitated by various plugins, allowing marketers to customize and optimize their campaigns for better audience retention and increased sales opportunities.
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