A favicon, short for "favorite icon," is a small, 16x16-pixel image associated with a website, prominently displayed in browser tabs, bookmarks, and address bars to enhance brand recognition. In WordPress, favicons can be easily added via the Customizer under the "Site Identity" section, playing a crucial role in web development and marketing by providing a consistent visual identity across digital platforms. Optimizing favicons for SEO involves ensuring they are clear, relevant, and properly formatted, as they contribute to a seamless user experience and improved site visibility.
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