In WordPress, "functions.php" is a pivotal theme file that enables developers to add custom functionality and features to a WordPress site without modifying core files. Serving as a theme-specific plugin, it allows for the integration of custom PHP code, hooks, and filters, enhancing site performance, SEO, and user experience by enabling functionalities such as custom post types, widgets, and shortcodes. Leveraging "functions.php" is essential for WordPress developers aiming to tailor site behavior and optimize marketing strategies through bespoke enhancements.
Shopping Cart