Google Analytics is a powerful web analytics tool that allows WordPress developers and marketers to track and analyze website traffic, user behavior, and conversion metrics, thereby optimizing their SEO strategies and enhancing user experience. By integrating Google Analytics with WordPress through plugins or code snippets, users can gain valuable insights into audience demographics, popular content, and traffic sources, which are crucial for effective digital marketing and strategic web development. This data-driven approach helps businesses refine their online presence and improve ROI through targeted content and advertising efforts.
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