Guest Checkout in the context of WordPress and web development refers to an e-commerce functionality that allows users to make purchases without creating an account, streamlining the buying process and reducing cart abandonment rates. This feature is particularly valuable for enhancing user experience and conversion rates in WooCommerce, WordPress's popular e-commerce plugin, by minimizing barriers to purchase and improving overall site usability. From a marketing and SEO perspective, Guest Checkout can help capture impulse buyers and gather essential customer data for future retargeting, while maintaining a seamless and efficient shopping journey.
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