Heatmap tracking is a powerful analytics tool often integrated into WordPress sites to visually represent user interactions, such as clicks, scrolls, and mouse movements, on web pages. In web development and digital marketing, heatmap tracking provides valuable insights into user behavior, enabling SEO experts and marketers to optimize website design, content placement, and overall user experience to enhance engagement and conversion rates. By utilizing heatmap tracking, businesses can make data-driven decisions to improve website performance and achieve strategic marketing objectives.
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