Heatmaps are visual tools used in web development and marketing to represent user interaction data on a webpage, highlighting areas of high engagement through color gradients. In the context of WordPress, heatmaps can be integrated via plugins to analyze visitor behavior, providing insights into which parts of a website attract the most attention and guiding improvements for user experience and SEO performance. By leveraging heatmaps, marketers can optimize content placement and design, enhancing website effectiveness and conversion rates.
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