Interactive elements in the context of WordPress and web development refer to dynamic components such as buttons, forms, sliders, and videos that engage users and enhance user experience by facilitating direct interaction with website content. These elements are crucial for marketing and SEO as they increase user engagement, reduce bounce rates, and can lead to improved search engine rankings by signaling to algorithms that a website is relevant and valuable to visitors. Implementing interactive elements effectively in WordPress involves using plugins and custom code to optimize site performance and ensure compatibility across devices and browsers.
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