A landing page, in the context of WordPress and web development, is a standalone web page created specifically for a marketing or advertising campaign, designed to convert visitors into leads or customers. In WordPress, landing pages are often crafted using specialized themes or plugins that enable customization and optimization for search engine visibility (SEO) and user engagement. By focusing on a single call-to-action (CTA) and minimizing distractions, landing pages are crucial in digital marketing strategies to enhance conversion rates and track campaign effectiveness.
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