Lead scoring is a methodology used in marketing and sales to rank prospects by assigning values based on their engagement with a brand's digital presence, such as interactions on a WordPress website. By integrating lead scoring into web development and marketing strategies, businesses can prioritize leads that exhibit behaviors indicative of purchase intent, ultimately enhancing conversion rates. Leveraging lead scoring alongside SEO efforts can help identify high-quality traffic sources, ensuring that marketing resources are invested in the most promising prospects.
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