Live chat is a real-time communication tool integrated into websites, including those built on WordPress, allowing businesses to engage directly with visitors, enhance customer support, and increase conversion rates. In the realm of web development and marketing, live chat facilitates immediate interaction, providing users with instant assistance and personalized experiences, which can lead to improved user satisfaction and retention. Additionally, from an SEO perspective, live chat can reduce bounce rates and increase time-on-site, positively impacting search engine rankings.
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