Maximum Order Quantity (MOQ) in the context of WordPress and e-commerce web development refers to the highest number of units that a customer can purchase in a single transaction, often set via plugins like WooCommerce to manage inventory levels and prevent bulk buying that could deplete stock quickly. Implementing an MOQ can be a strategic decision in marketing and SEO, as it helps maintain product availability for a wider audience and optimizes sales by encouraging more frequent visits to the website, thus potentially improving search engine rankings due to increased traffic and engagement. By effectively utilizing MOQ settings, businesses can enhance user experience and operational efficiency, aligning inventory management with marketing strategies to improve overall site performance and visibility.
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