Page Speed Optimization is the process of enhancing a website's load time and performance, crucial for improving user experience and search engine rankings, particularly in WordPress environments. This involves techniques such as image compression, leveraging browser caching, and minimizing CSS and JavaScript files, aligning with web development best practices to boost SEO and conversion rates. In the context of digital marketing, optimized page speed can significantly reduce bounce rates and increase engagement, directly impacting a website's visibility and effectiveness.
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