A permalink, short for "permanent link," is a unique, unchanging URL that directs users to a specific post or page on a website, crucial for maintaining the integrity of content navigation in web development and SEO. In WordPress, permalinks are customizable through the settings to enhance readability and search engine optimization, supporting marketing efforts by improving user experience and ensuring content remains accessible and shareable. Utilizing keyword-rich, structured permalinks can significantly boost a site's ranking in search engine results, making them an essential element for effective digital strategy.
