Pre-orders in the context of WordPress and web development refer to the practice of allowing customers to purchase products or services before they are officially released, often enabled through e-commerce plugins like WooCommerce. This strategy is prevalent in digital marketing and technology sectors as it helps generate early interest, secure upfront revenue, and gauge demand, thereby optimizing inventory and production planning. Implementing pre-orders can also enhance SEO by driving traffic and engagement to product pages, boosting visibility and search rankings ahead of official launches.
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