In WordPress and web development, 'Product Categories' are taxonomic classifications used to organize and manage products within an e-commerce site, enhancing the user experience by allowing customers to easily navigate and find products. These categories not only streamline product management in WooCommerce, a popular WordPress e-commerce plugin, but also significantly impact SEO by enabling search engines to index content more effectively, improving the site's visibility and ranking. Leveraging well-structured product categories is crucial for digital marketing strategies, as they help target specific audience segments and enhance conversion rates.
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