Product variations in the context of WordPress and web development refer to the different versions of a product that can be offered within an e-commerce platform, such as WooCommerce, allowing sellers to display multiple options like size, color, or material under a single product listing. This functionality enhances user experience by providing a streamlined selection process and boosts SEO by enabling more targeted keyword optimization and improved site structure. In marketing, leveraging product variations effectively can lead to increased conversion rates by catering to diverse customer preferences and improving inventory management.
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