In the context of WordPress and web development, 'Refunds' refer to the process of returning a customer's payment when a digital product or service, such as a plugin or theme, does not meet expectations or requirements. Efficient handling of refunds is crucial for maintaining customer trust and satisfaction, which can positively impact a business's online reputation and SEO performance by reducing negative reviews and enhancing user engagement. Implementing a seamless refund policy on WordPress sites often involves utilizing eCommerce plugins like WooCommerce, which offer built-in features to streamline refund requests and processing.
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