A REST API (Representational State Transfer Application Programming Interface) is a set of rules and conventions used for building and interacting with web services, enabling seamless communication between different software applications. In the context of WordPress, the REST API allows developers to access and manipulate WordPress data remotely, facilitating tasks like integrating third-party services, customizing themes, and automating content updates, thereby enhancing website functionality and performance. Leveraging REST API in web development and digital marketing can significantly improve SEO efforts by streamlining data management, optimizing site speed, and enabling dynamic content delivery.
