Retargeting is a digital marketing strategy that involves displaying targeted advertisements to users who have previously interacted with a website, enhancing conversion rates by re-engaging potential customers. In the context of WordPress, retargeting can be easily implemented through plugins and integrations with popular ad platforms, enabling site owners to track visitor behavior and tailor ads accordingly. This technique not only optimizes marketing efforts but also plays a crucial role in SEO by improving user experience and increasing the likelihood of returning visitors.
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