Search Engine Optimization (SEO) is a strategic process aimed at enhancing a website's visibility and ranking on search engine results pages, crucial for driving organic traffic and improving online presence. In the context of WordPress, SEO involves leveraging plugins like Yoast SEO or All in One SEO to optimize content, meta descriptions, and website structure, ensuring search engines effectively crawl and index the site. This practice is integral to web development and digital marketing, as it enhances user experience and maximizes reach, thus playing a pivotal role in a website's success in the competitive digital landscape.
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