A shortcode in WordPress is a specific code enclosed in square brackets, such as `[gallery]`, that allows users to execute complex functions or embed content without extensive programming knowledge. In web development and marketing, shortcodes streamline the process of adding dynamic elements like forms, videos, or galleries to a website, enhancing user engagement and improving SEO by ensuring content is efficiently rendered and indexable by search engines. Utilizing shortcodes effectively can optimize website performance and contribute to a more seamless user experience.
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