A Site URL in the context of WordPress and web development refers to the specific web address where a website or web application is accessible, serving as a crucial element for defining the site's identity and structure online. In WordPress, the Site URL is essential for proper site functionality, influencing how search engines index and rank the site for SEO, helping to ensure that all internal links, media, and resources load correctly. Properly configuring the Site URL is vital for digital marketing strategies, as it impacts user experience, site accessibility, and the effectiveness of online campaigns.
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