In the context of WordPress and web development, a "slug" refers to the unique, URL-friendly version of a post or page title, often used to optimize a website's SEO and improve user navigation. Slugs are automatically generated from titles but can be customized to include relevant keywords, enhancing search engine visibility by making URLs more descriptive and easier for both users and search engines to understand. In digital marketing and SEO, crafting an effective slug is crucial for driving organic traffic and ensuring that content is easily shareable and linkable.
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